In praise of customer service

Thank you Apple.  Despite the annoyance of having to get up early to sign up for a time-slot at your Genius bar for something utterly simple, you kindly replaced my dying Mighty Mouse with no arguing.

Customer service is a constant annoyance to me.  Or rather, the lack of customer service.  I’ve bitched about UPS and, for the time being, will do everything I can not to use them.  Bank of America continually pisses me off, though I continue to use them for various and sundry reasons.  Even FedEx got under my skin the other day when I walked in and had to watch the guy eat his pretzels and banter with his colleagues for a solid two minutes before he acknowledged my existence (I was the only customer in the room).

But Apple.  Apple has it almost nailed.  I signed up for a time slot.  Actually spoke to someone within 5 minutes of my assigned time.  And I walked out with a brand new mouse for free.  My only complaint?  The genius bar needs an express lane for things that take under 5 minutes.  But hey, I’ll live.

December 22, 2006. Life, Marketing. Leave a comment.